For executive and emerging leaders across sectors
What is your identity & strategy in the age of AI?
Trusted advisory services
committed to develop self-aware, critically engaged humans who shape and direct how AI creates value
If this resonates with how you lead,
you are aligned with what’s next:
- Create a resilient human workforce, rooted in human experience
- Navigate AI with purpose
- Unite the power of AI with the depth of human expertise and wisdom
- Foster a culture where self-actualized humans are a hallmark of excellence
We can help you if...
You are a Company struggling with staying competitive, now that AI is replacing human staff.
You are an Organization or Company that wants to work with AI in a responsible manner.
You are a Professional who feels anxious about the rise of AI in your profession.
Services
Actionable expert advisory to gain insight into the core of your business,
your market, and how your workforce (human & AI) can make you more competitive.
Expert insight and coaching into the value of your staff, and critical thinking and working with AI. Based on the principles of Computational thinking and Mindfulness.
Philosophical guidance to understand your unique value and realize your market potential in light of the AI revolution.
What we don’t offer:
Standardized assessments
Reduction of humans to metrics
Data-driven performance optimization models
Surface-level AI upskilling or tool training
- Short-term fixes for complex human challenges
- Transactional leadership development
Driving Results through Human Presence

AI is increasingly taking over professional tasks. Professionals are expected to exercise control over AI through critical thinking. However, studies show that interacting with AI can weaken our cognitive abilities. Cognitive offloading and automation bias are two important reasons for this.
Maintaining control over AI starts with staying mindful.
At Human Signature, we redefine critical thinking to include self-awareness, grounded in personal experience. This reduces the risk of being overrun by AI and supports the human ability to reassess the situation critically.
There’s an expectation that professionals will have more time for meaningful work. Therefore, knowing your goals and trusting your own experience is vital. Building a conscious relationship with AI is essential.
We empower humans in their work by reinforcing a strong sense of self. This enables professionals to collaborate with AI without losing human perspective.
Individuality isn’t just a trait – it’s your strongest professional asset in the age of intelligent machines.
We believe in the Human as an individual: conscious, critical and creative.
A meaningful professional life is rooted in a personal sense of purpose. Routine thinking is now the domain of AI. Human work must go deeper. We help articulate the irreplaceable human value within automated environments.
About
Human Signature was founded by Ida Helena Rust, a corporate strategist and researcher focused on human-AI collaboration. She is completing her doctoral work in techno-philosophy, exploring critical thinking and creativity in the age of artificial superintelligence — understood as a future where AI is embedded in nearly every object and system.
Ida brings over 15 years of international experience in business development, fundraising, market intelligence, and corporate strategy. She has worked with deep tech startups (raising €20M funding), Fortune 500 companies, SMEs, governments, and scientific organizations, often bridging the gap between innovation and real-world application. She also has 8 years of experience in futures thinking and scenario development.
Her work sits at the intersection of philosophy, technology, and business. She combines academic research with hands-on strategic advisory to help businesses navigate complex decisions around AI integration and human-centered innovation.
Ida’s approach puts relationships before systems — a perspective shaped by her background in philosophy. At the same time, her strategic mindset focuses on achieving clear goals in fast-changing environments.
Her insights are grounded in research, professional experience, and personal development. A former competitive chess player, she is now an active trail runner, open water swimmer, sailor, and equestrian — disciplines that demand focus, resilience, and adaptability.

Mission
To support a deeper understanding of self and purpose in a world increasingly shaped by AI — from individual intention to collective direction.
Vision
To keep AI aligned with human values, we must invest in what makes us uniquely human: our ability to feel, relate, and reflect. Mindful awareness is not just a personal skill — it’s a strategic necessity for shaping a future where humans and AI thrive together.
Partnerships
For mindfulness training, Human Signature collaborates with Oxford Mindfulness, as well as Vitomir Maričić, a multiple world record-holding freediving champion.
For corporate strategy retreats on the serene island of São Miguel in the Azores, Human Signature partners with Futurealities — a boutique foresight and horizon scanning firm spun off from SRI, bringing over 200 years of combined expertise.

Contact
To request additional information or to schedule a consultation, please complete the form provided.
Alternatively, you may contact us directly via email at contact@humansignature.org
